IDecide is the most comprehensive "do it yourself" software that allows you to communicate effectively with your customers by conducting on-line surveys and marketing research, from the most simple type of survey, e.g. consumer satisfaction survey, to the most complex (i.e. multivariable testing and conjoint analysis, which simultaneously tests many factors using experimental design). Unlike similar software, IDecide has no restrictions on the number of factors and combinations that it can test (e.g. product, price, gift incentive, method of payment, etc.) as well as the type and number of images that you want to include in the survey.

This software will provide you with a tutorial and will lead you through the steps required to build any type of survey or marketing research (no programming language knowledge is required or assumed).

How iDecide Can Help Your Business

1. ADVERTISING: It is essential to test your advertising in the marketplace before launching it on a mass media campaign.
   
   • What is the most effective ad message?
   • Where and when should the ad be placed?
   IDecide will provide strategic answers to your ad campaign.
 

2. DIRECT MAIL: The Internet gives direct marketers the ability to identify and test the most effective promotion package for direct mail, with the benefits of...
   
   • Fast turn around of results
   • Saving the cost of marketing tests (60-70%)
   • A capacity to conduct large marketing tests
   • The ability to identify the "right" promotion, for the "right" market segment.
   IDecide takes your existing direct mail promotions and turns them into winning direct mail promotions within 48 hours.
 

3. PRODUCT DEVELOPMENT:
   
   • Which product should be brought to the marketplace?
   • What features and different attributes should the final product include?
   IDecide can determine which products and components are most important to the consumer.
 

4. PROMOTIONS: Marketers today extensively use promotion devices such as sweepstakes, seasonal sales, etc. With IDecide you can optimize your promotions and focus on those devices that will maximize risk response.

A successful marketing campaign is based on effective communication with your customers. IDecide provides the technology and means to ensure that this communication is effective and ultimately profitable.